Ichitan x Mackcha: Inspiring Eco-Friendly Packaging Revolution

Did you know that only 10% of plastic is recycled, while the remaining 90% accumulates in landfills, harming the environment and exacerbating greenhouse gas emissions and climate change? To address this, Ichitan Group has launched a new product under the concept ‘ReLife the Plastic, ReLife the Ocean’. This charming collaboration, Ichitan x Mackcha, features the limited-edition Chalotte collection on Ichitan Green Tea 500 ml. The packaging is made from 100% recyclable rPET (Recycled Plastic), including the bottle, cap, and label, and showcases Charlotte, the Girl of an Enchanting Underwater Kingdom, a character created by rising pop artist Mackcha, who shares a passion for environmental awareness and connects strongly with Generation Z.